Once Upon a Time, putting a shingle outside your door was enough to let the neighbours and passing villagers know you had fresh eggs to trade. These days, with ‘the market’ existing not just in the local square but on every street and url imaginable, to sell your wares you need to stand out.
It doesn’t matter how good a coach/healer/therapist/guide you are – if you want to grow your business, you need to draw the right kind of attention to your work.
How?
By telling the story that has you stand out as a Beacon that attracts your just-right clients.
Since humans could talk we have sat around the roaring fire and told stories. It’s how we connect. When someone shares themselves with you, you feel you know them. You trust them.
There is no faster way to achieve the marketing trifecta of Know, Like and Trust than by telling a good story.
This workshop will show you how.
What they’re saying…
I received amazing feedback the last couple of times I’ve run this session, including lightbulb moments, renewed inspiration and deep realisations. You can read a few of them below:
Meet your StoryGuide:
Kate Wolf is the founder of Spirited Business and the creatrix of two signature programmes, Mesmerise and StorySchool. On her first ever school report it is written: ‘Kate is a natural storyteller’. Writing since she could hold a pen and teaching since her younger sister could hold a pen, Kate has taught everything from drama at an NGO in Cambodia to report-writing for the Ministry of Finance of Laos. Trained as both CopyWriter and Coach, she gets both the inner and outer processes of creativity.
With an intimate and vast understanding of effective communication from work in the Theatre and Creative Education – directing, writing, performing and teaching – Kate transforms bland messaging into stories that connect – from both the page and the stage. For over a decade, Kate walked a dual path – Yoga teacher, intuitive energy healer and coach by day, theatre-maker, storyteller and clown by night… She now brings together the worlds of healing and creativity (which of course were never really separate) to teach Coaches, Healers and those selling products with a purpose, to find and tell the story that will turn you into a beacon for those who need what you have to offer.
Stand out with Story is designed to leave you knowing exactly how to find, craft and share your story.
The three crucial why stories to grow your business The confidence-boosting and imposter-proofing power of story (even if you’re not a natural spotlight lover) Where to use stories so they reach the right people and bring the right attention to you and your business. Which in turn will grow your revenueRemember, who you are is enough.
Your story is a Beacon
for those who need what you have to offer.
Sharing your Story is a gift.
Remember, who you are is enough.
Your story is a Beacon
for those who need what you have to offer.
Sharing your Story is a gift.
I had been considering hiring a copywriter to write my About page but then thought how much more powerful it would be to be able to write it myself. Also, knowing my tendency to default to academic language, I wanted to be able to use more story in my communications. But I felt my story was not dramatic enough. My main type of communication was tip sharing, which is fine, but I found that though people appreciate tips, they don’t really help people to connect with me – or me with them…
Well, I shared my story on facebook and with my contacts and got a huge and wonderful response. Possible collaborators and clients popped up. On facebook it was probably my widest reaching post ever…
Now, because it feels true and in alignment I feel great about sharing my story.
Kate has an uncanny ability to pinpoint the very core of any message, navigating her way through heaps of content and context to hit on the absolute gold – the one line message which makes sense of it all.